http://jaimekleindaley.com/home daily 1.0 2022-12-12 https://images.squarespace-cdn.com/content/v1/573e27f6859fd09386bcc49e/1463712456455-X8YBXS0XDHJLG3IIFIJO/photo-1442406964439-e46ab8eff7c4-1.jpeg Home https://images.squarespace-cdn.com/content/v1/573e27f6859fd09386bcc49e/1463712758286-XX4BWAKHGP4A9N6E8M6P/photo-1459664018906-085c36f472af.jpeg Home http://jaimekleindaley.com/project-gallery daily 0.75 2016-05-23 https://images.squarespace-cdn.com/content/v1/573e27f6859fd09386bcc49e/1463776213129-NTJ41U3VHTMFR839IYVK/Screen+Shot+2016-05-19+at+8.07.59+PM.png Case Studies - Ocean Spray: New Product Innovation Led the team that developed the consumer insight, beverage, brand narrative and sell story for Ocean Spray’s newest star product, PACt cranberry extract water. PACt Water is a low-calorie, naturally sweetened alternative to water, with all the cleansing benefits of cranberries and none of the negatives of juice.     https://images.squarespace-cdn.com/content/v1/573e27f6859fd09386bcc49e/1463776213129-NTJ41U3VHTMFR839IYVK/Screen+Shot+2016-05-19+at+8.07.59+PM.png Case Studies - Ocean Spray: New Product Innovation Led the team that developed the consumer insight, beverage, brand narrative and sell story for Ocean Spray’s newest star product, PACt cranberry extract water. PACt Water is a low-calorie, naturally sweetened alternative to water, with all the cleansing benefits of cranberries and none of the negatives of juice.     https://images.squarespace-cdn.com/content/v1/573e27f6859fd09386bcc49e/1463706896652-XGM1PHYQGD9E54MUXE8M/Screen+Shot+2016-05-19+at+8.07.59+PM.png Case Studies - PACt Cranberry Extract Water Ocean Spray had a business problem. No one was drinking juice. The marketing team at Ocean Spray asked us to invent a new beverage. We created a new brand. From insight to concept to design, bottle shape to beverage flavor, my team developed the consumer insight, beverage, brand narrative and sell story for Ocean Spray’s newest star product, PACt cranberry extract water. PACt Water is a low-calorie, naturally sweetened alternative to water, with all the cleansing benefits of cranberries and none of the negatives of juice.   https://images.squarespace-cdn.com/content/v1/573e27f6859fd09386bcc49e/1463769826208-RMGQPEQA4KQA4XN7APOQ/Screen+Shot+2016-05-20+at+10.59.48+AM.png Case Studies - Ocean Spray: New Product Innovation Second SKU in the PACt lineup is a family-friendly variant created with a splash of juice. https://images.squarespace-cdn.com/content/v1/573e27f6859fd09386bcc49e/1463706670733-CZD40IOE28GK3KHNKCWA/Screen+Shot+2016-05-19+at+8.07.59+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/573e27f6859fd09386bcc49e/1463756590187-7GL23DIWSGEFZV93NPVT/Screen+Shot+2016-05-20+at+10.55.56+AM.png Case Studies - Sephora: Positioning and Service Innovation Led the initiative to transform Sephora from a beauty retailer to an enabler of personal creativity, and from a merchant to an educator, empowering 'clients' to fully participate in the beauty conversation. Our work became one of the top ten organization-wide initiatives for 2015, giving the company a new lens through which to focus their new innovations, programs, education efforts and technologies.     https://images.squarespace-cdn.com/content/v1/573e27f6859fd09386bcc49e/1463771089819-VX29UZ57I7HTJ71W6UVQ/image-asset.jpeg Case Studies - Sephora: Positioning and Service Innovation Video created in partnership with i-D, helping women discover and embrace what makes their beauty unique.   https://images.squarespace-cdn.com/content/v1/573e27f6859fd09386bcc49e/1463771304131-SI92CDVDVDQFERUTK5X5/image-asset.jpeg Case Studies - Petco: Positioning and Product Innovation Courtesy Vitro Developed a new positioning for Petco that played up the ‘virtuous cycle’ of giving and receiving between pet and pet parent. Our work inspired the new advertising, defined the role of associates as front-line advocates for meaningful connections, inspired new store design, and led to the creation of six new private label brands.   https://images.squarespace-cdn.com/content/v1/573e27f6859fd09386bcc49e/1463756647056-BUPBGZ59GA05VFZ3TTWP/Screen+Shot+2016-05-20+at+10.52.57+AM.png Case Studies - Petco: Positioning and Private Label Development You & Me is one of the six new-to-world private label brands we created for Petco. Good Lovin’ treats, Bond & Co clothing, Leaps & Bounds toys, Well & Good supplements, and soPhresh cat litter round out the group.   https://images.squarespace-cdn.com/content/v1/573e27f6859fd09386bcc49e/1463759816021-7X0X3BTDY9ZP1B3FU4FP/Screen+Shot+2016-05-20+at+11.05.20+AM.png Case Studies - Advertising and Marketing Strategy Led the strategy behind the incredibly successful and award-winning HPV awareness effort and resulting Gardasil vaccine launch. https://images.squarespace-cdn.com/content/v1/573e27f6859fd09386bcc49e/1463775619782-1BE8VXH5DF7T3A9ABZJP/Furniture_com.jpg Case Studies - F.com: Brand Positioning, Personas, User Journeys Developed a strategy for a furniture retailer to better address consumer pain points through the online and offline shopping journey. https://images.squarespace-cdn.com/content/v1/573e27f6859fd09386bcc49e/1463759853311-9O3QO8IKZBGG74IUCSJ5/technology-company-engine-small-24104.jpg Case Studies - Advertising and Marketing Strategy Developed the strategy behind United Technologies effort to improve P/E ratio by sharing the small innovations that enable continuous, incremental business growth. https://images.squarespace-cdn.com/content/v1/573e27f6859fd09386bcc49e/1463775999854-6S76FRTWFQP7FF80V8GO/american-express-logo.jpg Case Studies - AMEX: Target Personas, User Journeys Developed insights, strategies and solutions to increase Amex Gift Card giving and counter the (mis)perceptions that gift cards are a second-best present to give and receive. http://jaimekleindaley.com/project-gallery-page daily 0.75 2019-02-10 http://jaimekleindaley.com/services daily 0.75 2022-12-12