Led the team that developed the consumer insight, beverage, brand narrative and sell story for Ocean Spray’s newest star product, PACt cranberry extract water.

PACt Water is a low-calorie, naturally sweetened alternative to water, with all the cleansing benefits of cranberries and none of the negatives of juice.

Second SKU in the PACt lineup is a family-friendly variant created with a splash of juice. 

Led the initiative to transform Sephora from a beauty retailer to an enabler of personal creativity, and from a merchant to an educator, empowering 'clients' to fully participate in the beauty conversation.   Our work became one of the top ten organization-wide initiatives for 2015, giving the company a new lens through which to focus their new innovations, programs, education efforts and technologies.

You & Me is one of the six new-to-world private label brands we created for Petco.  Good Lovin’ treats, Bond & Co clothing, Leaps & Bounds toys, Well & Good supplements, and soPhresh cat litter round out the group. 

Led the strategy behind the incredibly successful and award-winning HPV awareness effort and resulting Gardasil vaccine launch. 

Developed a strategy for a furniture retailer to better address consumer pain points through the online and offline shopping journey.

Developed the strategy behind United Technologies effort to improve P/E ratio by sharing the small innovations that enable continuous, incremental business growth. 

Developed insights, strategies and solutions to increase Amex Gift Card giving and counter the (mis)perceptions that gift cards are a second-best present to give and receive.