Case Studies

Proud Moments

 
For spring 2019, Tommy Adaptive set out to create not just an inclusive collection for men, women and children, but to start a revolution. This campaign truly represents the one in five Americans that identify with a disability, as well as the community that supports them.
What is independence? For the one in five Americans living with a disability it starts with being free from the challenge of getting dressed each day. Tommy Adaptive delivers clothing for men, women and children that is designed with and for people with disabilities to make getting dressed easier.
Case Studies
Ocean Spray: New Product Innovation

Led the team that developed the consumer insight, beverage, brand narrative and sell story for Ocean Spray’s newest star product, PACt cranberry extract water.

PACt Water is a low-calorie, naturally sweetened alternative to water, with all the cleansing benefits of cranberries and none of the negatives of juice.

 

 

Ocean Spray: New Product Innovation

Second SKU in the PACt lineup is a family-friendly variant created with a splash of juice. 

Sephora: Positioning and Service Innovation

Led the initiative to transform Sephora from a beauty retailer to an enabler of personal creativity, and from a merchant to an educator, empowering 'clients' to fully participate in the beauty conversation.   Our work became one of the top ten organization-wide initiatives for 2015, giving the company a new lens through which to focus their new innovations, programs, education efforts and technologies.

 

 

Video created in partnership with i-D, helping women discover and embrace what makes their beauty unique.  

 

Courtesy Vitro

Developed a new positioning for Petco that played up the ‘virtuous cycle’ of giving and receiving between pet and pet parent. 

Our work inspired the new advertising, defined the role of associates as front-line advocates for meaningful connections, inspired new store design, and led to the creation of six new private label brands. 

 

Petco: Positioning and Private Label Development

You & Me is one of the six new-to-world private label brands we created for Petco.  Good Lovin’ treats, Bond & Co clothing, Leaps & Bounds toys, Well & Good supplements, and soPhresh cat litter round out the group. 

 

Advertising and Marketing Strategy

Led the strategy behind the incredibly successful and award-winning HPV awareness effort and resulting Gardasil vaccine launch. 

F.com: Brand Positioning, Personas, User Journeys

Developed a strategy for a furniture retailer to better address consumer pain points through the online and offline shopping journey.

Advertising and Marketing Strategy

Developed the strategy behind United Technologies effort to improve P/E ratio by sharing the small innovations that enable continuous, incremental business growth. 

AMEX: Target Personas, User Journeys

Developed insights, strategies and solutions to increase Amex Gift Card giving and counter the (mis)perceptions that gift cards are a second-best present to give and receive.